GameStop Gives, the retailer’s social responsibility arm, unites with its associates and guests in supporting charity by giving more than $20 million since 2015. In the PowerUp Rewards Center, members can choose to Game for Good by donating points to Make-A-Wish and Extra Life.
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GameStop is Adding a Charitable ComponentĪccording to the program enhancements, PowerUp Rewards Pro members can join GameStop Gives in supporting charitable organizations.
Auto-renewal option to ensure customers’ benefits never lapseĢ. Exclusive offers and savings during GameStop’s PRO DAY sales. Choice of two Pro membership levels: $19.99 with physical copy of Game Informer magazine, or $14.99 for digital copy. A $5 monthly coupon – $60 annually (must be redeemed monthly). An instant $5 rewards certificate welcome gift. Here are the key changes for PowerUp Rewards Pro members: The research also showed that customers are looking for more value and benefits while making their shopping experience easier and more personal. “Based on customer feedback, our PowerUp Rewards Pro-level membership has evolved to provide our most loyal customers the opportunity to choose how they want to be rewarded.”ĭuring the test period, GameStop officials saw a double-digit lift in Pro membership sign-ups and an overall positive sentiment across its customer base. “As part of an extensive test on identifying how we could enhance our PowerUp Rewards loyalty program, we recognized there are customers of all types that want to be rewarded in a variety of ways across a mix of gaming and collectible products that we offer,” Frank Hamlin, Chief Customer Officer for GameStop, said in a release. They realize that their premium loyalty program isn’t a “one size fits all” and making enhancements will make it more appealing to more members. GameStop officials focus on giving their customers what they want, and, in this case, they wanted more instant benefits with more choices and flexibility. Since its inception a decade ago, PowerUp Rewards has seen great success.īut, having a successful and impactful program doesn’t mean you can stop worrying about making any improvements. It’s critical to always optimize your premium loyalty program to keep it fresh, attractive, and compelling. 
GameStop Keeps Enhancing PowerUp Rewards Over Time Here are three reasons why we think GameStop’s enhanced premium loyalty program will be a winner:ġ. It will provide its Pro-level members stronger benefits and more flexibility toward new and pre-owned video games, accessories, and collectibles. That’s why this week GameStop announced upgrades to its PowerUp Rewards program. With more than 55 million PowerUp Rewards members worldwide, GameStop has a rich history since the program launched nationally 10 years ago. When it comes to loyalty, GameStop’s mission has always been to level up.
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